Thinking About Selling Your Business in Orlando? Here's Where to Start…

By Brea Reger, Senior Business Broker

If you're a business owner in Orlando considering your exit strategy, now might be the perfect time to act. Central Florida’s economy continues to boom, and with more entrepreneurs and investors looking to buy established businesses, selling your business for top dollar is entirely possible—if you plan ahead.

In this blog, we’ll walk through the first and most important step in the process: knowing what your business is worth.

Why Valuation Matters in a Hot Market Like Orlando

Orlando is one of Florida’s fastest-growing metro areas, drawing in tourism, real estate, hospitality, and healthcare investment. With all this activity, buyers are actively searching for thriving businesses—but they’re also savvy.

If you don’t know your numbers or how your business compares to others in your industry, you risk underselling or being passed over altogether.

A proper valuation isn’t just a number—it’s a tool. It helps:

  • Set a realistic asking price

  • Identify value gaps you can improve before going to market

  • Build confidence with prospective buyers

What Goes Into a Business Valuation?

Valuation experts look at several key factors, including:

  • Annual revenue and profit

  • Market trends and industry stability

  • Customer base and contracts

  • Intellectual property, brand reputation, and online presence

  • Your business’s level of owner dependence

In Orlando’s competitive landscape, businesses that operate independently of the owner and have recurring revenue models (like managed services, digital marketing, or cleaning companies) often sell at a premium.

Local Support for Orlando Business Owners

Working with a local business broker like Brea Reger can make a huge difference. Brea understands the unique dynamics of Central Florida’s market and can connect you with qualified buyers, industry-specific valuation specialists, and strategic advisors who will guide you every step of the way.

If you're not ready to sell just yet, she can help you prepare—often increasing your exit value significantly by timing the sale right and improving operations ahead of time.

What You Can Do Today

Here’s how to get started:

  1. Gather Your Financials: Have at least three years of P&Ls and tax returns ready.

  2. Assess Your Exit Timeline: When would you ideally like to exit—6 months, 1 year, 3 years?

  3. Schedule a Valuation Consultation: Reach out to a business broker or valuation expert for a no-obligation review.

Selling your business is a once-in-a-lifetime opportunity. Don’t leave money on the table. With the right knowledge, guidance, and timing, you can sell your Orlando-based business for top dollar—and start your next chapter with confidence.

Need help navigating your business sale?
📞 Contact Brea Reger today for a free consultation.

#OrlandoBusinessBroker #SellYourBusiness #OrlandoFlorida #BusinessValuation #ExitStrategy #BreaReger

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How to Prepare Your Financials Before Selling Your Orlando Business